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Wednesday | 23 February 2022

Hochschultage 2022 – Communication Competition

Your communication concept for Hochschultage 2022

On Saturday, July 2, 2022, and Sunday, July 3, 2022, the next Hochschultage of the HfK Bremen will take place.

The Hochschultage-team is launching a communication competition with the aim of developing a concept for posters, trailers and other media for the Hochschultage.

Send us your portfolio by March 11, 2022, 3 p.m., to hochschultage@hfk-bremen.de (max. 10 pages / max. 20 MB).

All important information about the process can be found on the following pages. If you have any questions, please contact us at hochschultage@hfk-bremen.de.

Have fun and success!

Your Hochschultage-team

Submission of the portfolio

Send your portfolio as a PDF by Friday, March 11, 2022, 3 p.m., to 
hochschultage@hfk-bremen.de (max. 10 pages / max. 20 MB).

Pre-selection

On Tuesday, March 15, 2022, three finalists will be selected from all entries. They will each receive 200 euros for the further development of their concept.

Elaboration

Until Friday, March 26, 2022, the three finalists will further elaborate their concepts, which have to be submitted by 3 p.m. to hochschultage@hfk-bremen.de

Selection by jury and briefing

At the end of March 2022, a jury will select the final concept and brief the winners on the products to be delivered, deadlines and how to proceed.

The ranking is as follows: 
1st place: 500 Euro prize money plus a student assistant contract (100 hours each) for the completion of all communication media. 
2nd place: 300 Euro prize money.
3rd place: 200 euros prize money.

Completion and handover

On Friday, May 25, 2022, all print products have to be completed and the print data handed over to the Hochschultage-team. On Thursday, June 16, 2022, all other media will be handed over to the Hochschultage-team. The printing costs will be paid by the HfK.

Mailing of portfolio: March 11, 2022, by 3 p.m. 
Pre-selection jury: March 15, 2022 
Elaboration of concepts: March 25, 2022, by 3 p.m. 
Selection and briefing: March 24, 2022 
Completion of print products: May 23, 2022 
Completion and implementation of all other media: June 16, 2022

What else do you need to know and what are the requirements for a successful application?

  • Every student of the HfK Bremen can take part, individually or but also as a group (the prize money will be given out per concept, independent of the number of students in a group).
  • The jury members consist of professors with expertise in the field and one representative each from the Freundeskreis der HfK, the AStA, Referat 1 (Press & Public), the Veranstaltungsmanagement Kunst und Design and the Rector.
  • No third-party materials that infringe copyrights or intellectual property rights may be used for the development of the communication concept.
  • The designs must comply with the corporate design of the HfK Bremen (use of the two-part HfK logo according to the manual. See: https://www.hfk-bremen.de/t/marketing-und-öffentlichkeitsarbeit/n/logo).
  • The typeface (type and size) must be easily legible at a distance (large-format posters).
  • The invitation to tender offers the greatest possible freedom in terms of design in the creation of the communication concept.
  • There is no predefined motto for the communication concept. Everyone is free to to develop a motto.
  • Important: During the entire creative process, you will be supported by the zentrales Veranstaltungsmanagement and the project manager of the Hochschultage 2022.

Fabian Brunke 
Referat 1 / Presse- und Öffentlichkeitsarbeit 
Zentrales Veranstaltungsmanagement 
Tel: 0421 9595 1038 
E-Mail: hochschultage@hfk-bremen.de

Sue Wendlandt 
Referat 1 / Presse- und Öffentlichkeitsarbeit 
Zentrales Veranstaltungsmanagement 
Tel: 0421 9595 1033 
E-Mail: hochschultage@hfk-bremen.de