Science concerns us all. Everyone should have access to scientific research, not just experts. The field of design plays a particularly important role in this, as design strategies can make even complex scientific concepts clear, understandable, and accessible.
In recent years, numerous new visual media formats have emerged that prove this point. These formats convey complex theories in a simple and engaging way, often without many words, such as illustrations, comics (e.g., Matteo Farinella), animations (e.g., Science Comics), infographics, science slams, and videos (e.g., Mailab). By relying on images, visualization, humor, and narration, these examples manage to break down barriers to understanding.
In this seminar, we will explore and experiment with visual and design strategies both theoretically and practically, with the goal of making complex scientific concepts more accessible. The topics are diverse. In every scientific discipline, there are concepts that can benefit from visualization. Examples might include the pros and cons of AI, facts and myths about ADHD and autism, or even topics from mathematics and logic that require visualization. Logical fallacies, for example, can be made comprehensible through a comic strip. Social science topics such as racism, diversity, inclusion, and social inequality also lend themselves to a (visual) presentation. Even abstract philosophical concepts and schools of thought can become more accessible through illustrations.
You will be asked to engage with visual possibilities from a theoretical perspective and then test this knowledge in practice. For this, you will choose a topic that aligns with your interests and that you want to present in a visually understandable way. The goal is to communicate your chosen (scientific) topic in an innovative visual design.
Course Structure:
The course will be carried out in successive phases, from research and reading to theoretical reflection and idea generation. In a series of structured inputs, we will inform ourselves about the basics and current trends in visual science communication, focusing on aspects such as clarity, comprehensibility, and accessibility. Throughout the project, students will work on their own independent projects, developing innovative methods to represent scientific theories and concepts in a clear, understandable, and accessible way.